The Good Book

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SUMMARY

Owned by Prime Pubs restaurant chain, Fionn MacCool's Lookbook encompassess the sense of Irish hospitality, community and good food.

APPROACH

During my time at Famous Folks and I was tasked
with collaborating and supporting my team by:

  • Designing layouts that are cohesive throughout the lookbook.

  • Creating section dividers that reflect the pub's interior design, branding and culture.

  • Sourcing images that are integral to Fionn MacCool's history to enhance the lookbook's storytelling of their brand and country. 

CREDITS

TYPE
Editorial Design
TYPE
Photoshop, Illustrator and InDesign
TEAM
Creative Director
Adam MacLean

Designer
Jyen Kim
TEAM
Adam MacLean, Jyen Kim
TOOLS
InDesign
Photoshop
Illustrator
TOOLS
Photoshop, Illustrator and InDesign

Editorial layout

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CULTURE & HISTORY

The first section summarizes the overall importance of pubs in a local community and the influence of Irish culture and origins of Fionn MacCool's.

BRAND IDENTITY

The final section encompasses Fionn MacCool's visual brand including: all logos owned by Prime Pubs, graphic elements used in the menu and photos of interior materials and textures.

BRAND STRATEGY

This section includes the brand's manifesto, position and the overarching market-facing brand strategy.

Fionn’s Book 3
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Fionn’s brick wall
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Fionn’s – Complete Layout-03

Project Panel

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Fionn MacCool's LookbookEditorial Design

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Interested in working together?
Let's chat!

© Kristina Pura 2024