You Got This!

SUMMARY

EQAO Student Engagement created a series of
short videos with the goal to impart words of encouragement and empowerment for Ontarian students for their upcoming EQAO assignments.

SOLUTION

Utilize and expand EQAO's assets to create a versatile visual language that feels clean, modern and engaging. Also, I had the opportunity to work alongside an editor to bring these storyboards to life.

CREDITS

TEAM
Designers Kristina Cruz-Pura
Video Editor Natalie Trivino


TEAM
Adam MacLean, Jyen Kim
AGENCY
Juniper Park\TBWA
TYPE
Photoshop, Illustrator and InDesign
TOOLS
Photoshop
Illustrator
TOOLS
Photoshop, Illustrator and InDesign

´╗┐Design visual language

EQAO-ygt-visual-language

Using pre-existing branded visual elements provided by the client, I was tasked to expand it by introducing a system where said elements are animated and new icons and phrases related to the videos.

Storyboards

EQAO-Case-Studies-storyboards

Creating this storyboard allowed us to swap the needed student videos while keeping consistency to the overall brand. The shapes tessellate and move in a consistent and calcuated way while icons are fun and bouncy to make it fun and appealing for the audience.

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