CIBC 'Ambitions Made Real'
Brand Platform

SUMMARY

CIBC's new brand platform "Ambitions Made Real" shows that CIBC is here to help customers achieve their financial ambitions.

CHALLENGE

How can we incorporate CIBC's new logo as a brand device to signify "Ambitions Made Real"?

APPROACH

The design of the glowing CIBC logo is used as a metaphor of "Ambitions Made Real." The soft red glowing light symbolizes a beacon of warmth that represents the feeling of financial security. Always reminding customers that CIBC always has your back.

Project completed at Juniper Park\TBWA

CREDITS

Concept work

Personifying CIBC's logo, it acts as a symbol or a good friend that always has your back, radiating warmth and comfort. Exploring how it appears and when customers would feel like they need the extra financial support.

Key Visuals

Storyboards

CIBC Campaign Spots

Since the launch, there have been a total of 7 campaigns launched under CIBC's "Ambitions Made Real" brand platform that illustrates that through CIBC, customers can acheive their financial plans.

CIBC Mortgages Campaign 
Let's Find Your Way

CIBC Dividend Visa Infinite Credit Card Campaign
Joys of Cash Back Rewards

CIBC Smart Advice
Parenthood

CIBC Effortless Banking Campaign
Summer is Here. Spend it well.