CIBC 'Ambitions Made Real'
Brand Platform

Illuminated-CIBC-Logo-v.2

SUMMARY

CIBC's new brand platform 
"Ambitions Made Real" shows that CIBC is here to help customers achieve their financial ambitions.

CHALLENGE

How can we incorporate CIBC's new logo as a brand device to signify "Ambitions Made Real"?

APPROACH

The design of the glowing CIBC logo is used as a metaphor of "Ambitions Made Real." The soft red glowing light symbolizes a beacon of warmth that represents the feeling of financial security. Always reminding customers that CIBC always has your back.

Project completed at Juniper Park\TBWA

CREDITS

TYPE
Brand Design
Concept work
TYPE
Photoshop, Illustrator and InDesign
TEAM
CCO
Graham Lang

Senior Designer
Adam Damiani
TEAM
Adam MacLean, Jyen Kim
TOOLS
Photoshop
Illustrator
TOOLS
Photoshop, Illustrator and InDesign

Concept work

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Key Visuals

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Storyboards

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CIBC Campaign Spots

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CIBC Effortless Banking Campaign
Summer is Here. Spend it well.

Selected works

GoDaddy Bridge CampaignDigital Design

Juniper Park Holiday Cards3D Design, Motion

3D Collection3D Design

Animation BootcampSchool of Motion

Logos and MarksLogo Design

Off Leash MagazineEditorial Design