CIBC 'Ambitions Made Real'

CIBC-01

SUMMARY

CIBC's new brand platform "Ambitions Made Real" shows that CIBC is here to help customers achieve their financial ambitions.

CHALLENGE

How can we incorporate CIBC's new logo as a brand device to signify "Ambitions Made Real"?

APPROACH

The design of the glowing CIBC logo is used as a metaphor of "Ambitions Made Real." The soft red glowing light symbolizes a beacon of warmth that represents the feeling of financial security. Always reminding customers that CIBC always has your back.

Project completed at Juniper Park\TBWA

CREDITS

TYPE
Brand Design
Concept work
TYPE
Photoshop, Illustrator and InDesign
TEAM
CCO
Graham Lang

Senior Designer
Adam Damiani
TEAM
Adam MacLean, Jyen Kim
TOOLS
Photoshop
Illustrator
TOOLS
Photoshop, Illustrator and InDesign

Concept work

Personifying CIBC's logo, it acts as a symbol or a good friend that always has your back, radiating warmth and comfort. Exploring how it appears and when customers would feel like they need the extra financial support.

CIBC-02

Key Visuals

CIBC-01
CIBC-3.3
CIBC-3.1

Storyboards

CIBC-3.2

CIBC Campaign Spots

Since the launch, there have been a total of 7 campaigns launched under CIBC's "Ambitions Made Real" brand platform that illustrates that through CIBC, customers can acheive their financial plans.

CIBC-5.4

CIBC Effortless Banking Campaign
Summer is Here. Spend it well.

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