SUMMARY
CHALLENGE
How can we incorporate CIBC's new logo as a brand device to signify "Ambitions Made Real"?
APPROACH
The design of the glowing CIBC logo is used as a metaphor of "Ambitions Made Real." The soft red glowing light symbolizes a beacon of warmth that represents the feeling of financial security. Always reminding customers that CIBC always has your back.
Project completed at Juniper Park\TBWA
CREDITS
Personifying CIBC's logo, it acts as a symbol or a good friend that always has your back, radiating warmth and comfort. Exploring how it appears and when customers would feel like they need the extra financial support.
Since the launch, there have been a total of 7 campaigns launched under CIBC's "Ambitions Made Real" brand platform that illustrates that through CIBC, customers can acheive their financial plans.
CIBC Mortgages Campaign
Let's Find Your Way
CIBC Dividend Visa Infinite Credit Card Campaign
Joys of Cash Back Rewards
CIBC Smart Advice
Parenthood
CIBC Effortless Banking Campaign
Summer is Here. Spend it well.
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