How can we incorporate CIBC's new logo as a brand device to signify "Ambitions Made Real"?
The design of the glowing CIBC logo is used as a metaphor of "Ambitions Made Real." The soft red glowing light symbolizes a beacon of warmth that represents the feeling of financial security. Always reminding customers that CIBC always has your back.
Project completed at Juniper Park\TBWA
Personifying CIBC's logo, it acts as a symbol or a good friend that always has your back, radiating warmth and comfort. Exploring how it appears and when customers would feel like they need the extra financial support.
Since the launch, there have been a total of 7 campaigns launched under CIBC's "Ambitions Made Real" brand platform that illustrates that through CIBC, customers can acheive their financial plans.
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