CBC Brand Refresh

SUMMARY

CBC is Canada's oldest broadcasting station with over 100 years of history. 

APPROACH

During my time at Famous Folks and I was tasked
with collaborating and supporting my team by:

  • Designing layouts that are cohesive throughout the lookbook.

  • Creating section dividers that reflect the pub's interior design, branding and culture.

  • Sourcing images that are integral to Fionn MacCool's history to enhance the lookbook's storytelling of their brand and country. 

CREDITS

TYPE
Brand refresh
TYPE
Photoshop, Illustrator and InDesign
TEAM
Senior Designer
Adam Damiani
TEAM
Adam MacLean, Jyen Kim
TOOLS
InDesign
Photoshop
Illustrator
TOOLS
Photoshop, Illustrator and InDesign

CBC logo history

1_Logos
CULTURE & HISTORY

The first section summarizes the overall importance of pubs in a local community and the influence of Irish culture and origins of Fionn MacCool's.

4_CBC-Billboard
6_CBC-Tote-Bag
7_Hoodies
8_CBC-Merch
9_CBC-Stationery
14_CBC-posters
15_CBC-Final-Image

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svg-image

Interested in working together? Let's chat!

© Kristina Pura 2022